Swanning into Success:

I’ve changed my LinkedIn banner (because I can and it’s easy to do) but I wanted to explain to you why I have a swan instead of an S at the beginning of my name Sally.

Welcome to my quirky world of Personal brand & and business, where feathers meet flair, and strategy does a little jig.

Today, I’m on a little insight into Personal Brand, guided by none other than our feathered friend, the swan. Join me whilst I show you how we can unravel the playful lessons that swans can share about defining your Personal Brand and thriving in the business waterways.

Now before I start I have to tell you that I live by a river and see swans and their activities daily, which is where these musings started!

Dance Through Challenges

As a solo business owner, I've learned a thing or two from the swan's dance through challenges. It's not always a perfectly choreographed routine, but that's the fun of it! Embrace the unexpected moves, shimmy through setbacks with style, and remember, it's all part of the dance, especially when you're flying solo.

Wing It When Needed - did I really say that?

Solo entrepreneurs, channel your inner swan with me. If like me each morning you watched a swan flying up the river only about a meter high above the water, you too would realise it uses its instincts for so much, including just missing the rowing boats!

Sometimes, like the swan, you've got to trust your instincts, spread your entrepreneurial wings, and take flight. Being adaptable and going with the flow can lead to some surprising and delightful ventures!

Feather Your Nest with Flair

In my solo entrepreneurial journey, which includes a history of cancer nursing and styling I've found joy in feathering my business nest with flair. A dash of creativity here, a touch of branding there voila! As solo business owners, we have the creative freedom to make our nests uniquely ours because we are our businesses, so let's don our creative aprons and create cosy, chic nests that say, "Come on in and do business with me!"

Teamwork Makes the Dream Work

Now, solo business owners, don't let the word 'solo' fool you. Even swans have their mates. In the business pond, it's about finding your business besties, forming collaborations, and creating a dynamic solo-duo. Together, you can glide through projects like a swan on a pond, making a splash in the entrepreneurial world.

Lead with a honk/cry/trump... I mean, grace

A solo business owner requires a honk... I mean, a grace of its own. Like swans, let's exude grace even in our waddling glory. Lead your business with charm and a sprinkle of humour. A playful honk now and then won't hurt—remember, laughter is the secret sauce for a happy life and business.

Look confident, but feel fluffy and very busy below the water!

As a solo business owner, projecting outer confidence while not feeling quite the same underneath is an art and one I’ve had to master through the years - A swan's confident glide across the water hides a world of fluffiness and busyness underneath. Embrace the blend of bravado and vulnerability, making your dance truly delightful and your potential clients will be drawn to your organized, beautiful self, even though they know It’s probably not the whole story and when the time is right you can show some of your overwhelm, busy and fluffy side to show them you understand their life too.

So, fellow solo business swans, spread those wings, honk with delight, and let's keep swanning into success! Whether you're dancing through challenges, winging it when needed, feathering your nest with flair, teaming up for a dynamic solo-duo, leading with a honk of grace, or looking confident while feeling a bit fluffy inside, the key is to embrace the whimsy and joy in our entrepreneurial adventure. Here's to spreading our wings and swanning into success, one playful step at a time!

If you would like to chat with me about swans, Personal Brand, and especially the overwhelm and busi-ness that not having a clear personal brand brings, then book a chat with me by CLICKING HERE