28th Oct · 11 AM BST
From Masking to Magnetic
An ADHD Founder's Guide to Being Seen
What if you've been trying to build your brand the wrong way for your brain?
A free 40-minute webinar for ADHD/neurodivergent business owners who know their stuff but struggle to turn who they are into a personal brand that actually feels like them.
In this free webinar,
You'll Discover
3 things nobody tells ADHD founders about building a personal brand and what to do differently:
You’re not bad at marketing, you may be wearing the wrong shoes:
Understand brand, branding and marketing, the Three PHs™, and why someone else’s formula may not work for your brain.
You don’t have to choose one niche forever:
Learn how your personal brand can give you room to change direction without starting again - you can change direction and stay on the train.
Being visible doesn’t have to mean putting your worth on the line:
Understand RSD, visibility and the role of better systems, so you can show up without relying on more discipline or tying your worth to the numbers.
You’ll leave with three things: a sentence, a reframe and a system.
A sentence you can use to explain what you do more clearly,
a reframe for the things you may have been blaming yourself for,
and a practical system you can start using straight away.
Is This You?
You know your stuff, but struggle to explain what you actually do.
You can talk about your expertise all day, but a simple message suddenly feels complicated.
You feel trapped trying to choose one niche.
You have lots of interests, skills and directions and committing to one feels like closing doors.
You keep trying to post consistently, then burn yourself out.
You know you should be visible, but constantly having to think of what to post, how to say it and whether it’s good enough becomes exhausting.
You write content and then delete it.
You read it back and think, "That doesn't sound like me."
You know you should be more visible, but putting yourself out there feels uncomfortable.
Especially when every post can start to feel like a judgement on you.
You’re tired of trying to build your personal brand using advice that doesn’t seem to fit you.
Maybe the problem isn't that you're bad at marketing.
Maybe you've simply been trying to run your brain on someone else's operating system.
If any of these sound familiar,
This Webinar Was Built For You.
What People Are Saying
“Every time Sally has spoken or trained on any of my events, I've not had to worry about a thing and everyone has said what a wonderful time they had. She's very inspiring, knowledgeable and just fabulous.”
Susie Sprigg
Women In Business Network (WIBN)
“Working with Sally completely changed the way I think about personal branding. Her guidance helped me make simple but meaningful changes that felt natural and aligned with who I am.”
Ruth Pearson
Life Coach
“Her thoughtful, intuitive questions uncovered the core of my values and motivations with remarkable precision. I now feel deeply aligned with my brand and far more confident in how I show up.”
Tansy Baxter
Employee Engagement Specialist
From Masking to Magnetic:
An ADHD Founder's Guide to Being Seen
One Webinar. One Framework. A Brand That Finally Feels Like You.
This isn't a lecture and it isn't a content calendar. It's a practical, brain-friendly session showing you why marketing has felt harder than it should and what you can do differently.
You'll leave with a different way of seeing your personal brand, built around how you actually think, not a formula borrowed from someone else.
Here's What You'll Learn Inside The Webinar
Brand, Branding & Marketing - What's The Difference?
We'll start with my Light, Camera, Action analogy to show you what your personal brand actually is and why it needs to come before the marketing.
The Three PHs™ Framework
Discover Philosophy, Physicality and Phenomenology and start looking at your personal brand through the lens of who you actually are.
Why You're Not Bad At Marketing
Understand what happens when you try to force yourself into a marketing system that doesn't fit the way your brain works.
How RSD Can Affect Your Visibility
Explore why rejection sensitivity can make putting content out into the world feel personal and why a post's performance doesn't determine your value.
The One-Notebook System
See how Sally externalises stories, ideas and follow-ups using a simple index system, so visibility doesn't depend on remembering everything or creating content from scratch every day.
The Niche Trap - Change Direction Without Starting Again
Discover how your personal brand can give you room to evolve without having to rebuild your business every time your interests or direction change.
Why Am I Giving This Away For Free?
Because as a neurodivergent myself, I know how easy it is to think you're the problem when you're trying to build your personal brand.
You know you should be visible
You know you have something valuable to say. But somehow, putting yourself out there can feel harder than it should.
This webinar is designed to help you understand what might be creating that friction and what you can do differently.
You’ll get practical ideas you can start using immediately.
And you don't need to buy anything to get value from it.
That's the point.
Your Registration Includes More Than The Live Webinar
40 Minute Live Webinar
A practical session on ADHD, personal branding and visibility.
Live Exercises:
Including the one-sentence clarity exercise and live reflection points.
Practical Tools & Techniques
Including the one-notebook system and approaches for handling visibility, niche changes and RSD.
Replay Access
So you can revisit the session if you can't attend live.
“Personal branding felt energising and actionable in her hands. I walked away with clearer stories, stronger confidence and a more powerful voice.”
Hela Wozniak-Kay
Soul of Sister Snog
“Working with Sally helped me articulate who I really am. The process was warm, insightful and truly transformational.”
Nikki Draper
Founder, Utility Warehouse
“The whole experience felt effortless. Her compassion, attention to detail and deep understanding left me feeling renewed and crystal clear.”
Jade Tremarco
Social Media Management
Is This Webinar For You?
This Is For You If
You know your stuff, but struggle to explain what you actually do
You have lots of interests and directions, and hate being boxed into one niche
You want to be visible without burning yourself out
You're ready to see your personal brand through the way your brain actually works
This Is Not For You If
You're looking for a generic content calendar or posting formula
None of the experiences above sound familiar to you
You're not open to looking at your personal brand differently
More Than Just Another Marketing Webinar
You don't need to become someone else to build a personal brand. You need to understand what makes you different and find a way to communicate it that works with your brain, not against it.
Come and discover what your personal brand could look like when you stop forcing it.
Register for the
webinar and join,
Sally's Find Brand YOU Skool community: Be first to hear brand, branding and marketing updates, straight from me.
If you attend it live, you’ll
get FREE access to:
“Story to Brand” Masterclass, worth $19: Learn why personal branding comes before marketing, and turn your own story into a brand people remember.
Frequently Asked Questions
How long is the webinar?
Around 40 minutes. It's designed to be practical and valuable without taking over your day
Do I need to have ADHD to attend?
The webinar is designed around ADHD traits and the challenges they can create when building a personal brand. If the experiences resonate with you, you'll find the content useful.
Will I learn how to create more content?
You'll learn a different way to think about content including how to capture stories as they happen and the technique for turning those stories into relevant business content.
What if I struggle to choose a niche?
That's one of the areas I address. You'll see how a personal brand can give you room to change direction without having to completely start again.
What if I'm already posting on LinkedIn?
That's absolutely fine. This isn't about whether you're posting enough. It's about understanding whether the way you're approaching your personal brand actually works for you.
What happens after the webinar?
You'll have practical ideas and the one notebook system to start using straight away. And if you want to explore working with me more deeply, I'll briefly explain my VIP Day at the end of the webinar.
Join the
From Masking to Magnetic
An ADHD Founder's Guide to Being Seen
Free Live Webinar
ON 28TH OCTOBER 2026 @ 11 AM BST
Register Now
From Masking to Magnetic - An ADHD Founder's Guide to Being Seen happens live. When it's over, the free spot is gone.
This is your chance to finally understand why marketing has felt so hard and leave with a different way of building your brand, one that actually works with your brain.
Seats are limited. Save yours before this page comes down.
Free
To Attend
40
Minutes
Live
+ Replay
1
Framework